Showing posts with label marketing. Show all posts
Showing posts with label marketing. Show all posts

Sunday, January 16, 2011

Getting organized...

.There will be a meeting Monday, January 17th at 730pm at PAUL GEANEY'S to organized a handmade artisan guild, tentatively named KerryHandmade.  There's lots to discuss, including setting up a committee, grant possibilities, craft fairs, and workshops.  Since this is the Year of Craft there seems to be a rush to schedule lots of activities, but there is also the opportunity to promote Kerry crafts and get a bit of money to do it, too.

If you are in Kerry and you make handmade goods, please try to attend the meeting.  Not only will we be able to market together and save money, but we will also raise the profile of all handmade goods in Kerry.  Speaking of marketing, I am currently reading Un Marketing by Scott Stratten.  It was a recommended read by Etsy and I have to say it is worth every penny.  It kind of validates all the ideas that I have had about cold calling and how it does not work.  In a nutshell, people sell themselves as trusted individuals first before they ever sell a product.  Important to remember as a sole trader.  Do spend the money to buy the book because it makes so many valid points.

In the meantime, I have stressed the tendons in my right arm, so my felting and crocheting is very slow right now.  Not very convenient, but there you go.  I can use the sewing machine, so maybe I should concentrate on that for now.  There are lots of plans for this year, but it seems to be off to a very slow start!!  Is anyone else experiencing roadblocks???

Monday, December 27, 2010

Post-Christmas Slump OR Regathering My Thoughts...


Two books recommended on Etsy for marketing and,
I think, part of The Plan.

We have entered the post-Christmas slump, which is that delicious, drifting time of staying up late, sleeping in late, lazy breakfast and reading books.  Thank God for it because December always burns me out.  I have marketing books to read and lovely books of fiction to take my mind off the dreariness of winter.  I need it to recharge my batteries and focus on The Plan for 2011.  And in order to get to The Plan, I need to eat, sleep, and read and hibernate a bit to regather my creative energy.  I see on Facebook that friends were felting on Christmas Eve--how do they keep going???  I am always knackered by Christmas Eve and can just about manage making dinner before reaching for a medicinal glass (or three) or wine....

For now, I need to get my workspace reorganized and put back together.  I had to move most of my studio home because of the sub-zero weather and lack of heat and light in my studio, but my house is up in a HEAP that is driving me mad and it all has to go back before I flip out.  Usually, even in the worst mess I know where to locate things I need, but it has all gotten away from my like a large ball rolling down hill, getting larger and more dangers and faster as it hurtles towards disaster.  At least we are thawing and temperatures are up to normal. All that hunkering down by the fire and trying to stay warm was for the birds--I was only warm in bed and my son was always at me to get up and feed him.  No peace!

I suppose it's a natural time for focusing on plans for the New Year, although I do not do resolutions as such.  Goals to work towards...I need to get marketing and sales up for Etsy and get myself on Twitter.  I think I need to rethink Lámhdhéanta as it is not working--do I keep pushing to try and get the concept up and running or do I give it up???  I am personally thinking the concept will work, but the implementation needs tweaking.  And by that last comment I mean that I haven't a feckin clue how I am going to re-attack it.  It will come to me in a dream, most likely. 

As a goal for last year, I wanted to try and get nominated for the Irish Blog Awards, but I can't seem to find criteria for nomination.  I know the IBA ( are in March 2011, but that seems to be the only info I can find.  Anyone else know anything???

Does anyone else have any good goals/resolutions/common sense for the coming year????
All I want to do is stare at the tree like a cat...